THE EXPERIENCE BEHIND BREW / THREE DIFFERENT PROBLEMS

THE WORK.
THE NUMBERS.
THE CONTEXT.

Before Brew Collective, the people behind it worked inside agencies, breweries, and consumer businesses. These are selected examples of that experience, with a little more detail about the problem and the work.

EXPLORE THE WORK
IMPORTANT CONTEXT

These are selected results from previous employment and consulting roles, not projects delivered by Brew Collective as a studio. Results are presented as reported for their respective roles. They do not establish that any specific tactic caused the entire change or guarantee similar results for another business.

01 / PERFORMANCE MARKETINGPRIOR AGENCY ROLE

MORE CONVERSIONS.
BETTER ACCOUNT DECISIONS.

Paid search and performance marketing across multiple accounts.

THE BUSINESS CHALLENGE

Paid-search accounts with significant budgets needed more effective acquisition, clearer priorities, and better use of existing spend. Performance had to improve without treating a large volume of clicks as a business outcome.

THE RESPONSIBILITY

Managed approximately $5 million in annual paid media in a previous agency position, with responsibility for Google Ads account audits, optimization, bidding, placement decisions, and campaign performance.

THE WORK

Reviewed account performance, adjusted bidding strategies and placements, and optimized paid-search and YouTube activity. The work focused on conversion outcomes and return, rather than simply expanding reach.

WHAT WAS REPORTED

The prior-role experience included a 75% year-over-year increase in paid-search conversions, a 40% lift in leads associated with bidding changes, and a 45% year-over-year improvement in YouTube return on ad spend. These figures cover reported improvements across initiatives, not a single controlled experiment.

$5MAPPROX. ANNUAL MEDIA MANAGED
+75%PAID SEARCH CONVERSIONS / YOY
+45%YOUTUBE ROAS / YOY

WHY IT MATTERS FOR BREW
When a business is already spending money on acquisition, the most useful first step may be a sharper look at where the account is leaking results, not a new channel or a bigger budget.

FOOD + BEVERAGE MARKETING
02 / HOSPITALITY + BEVERAGEPRIOR BREWERY ROLE

MAKE THE BRAND
WORTH SHOWING UP FOR.

Building visibility and an audience for two brewery brands.

THE BUSINESS CHALLENGE

Two brewery brands needed consistent content, a stronger presence in the local market, and reasons for people to keep paying attention. The work involved both creative production and the ongoing reality of marketing a consumer-facing hospitality business.

THE RESPONSIBILITY

Led marketing initiatives inside a previous brewery role, including content direction, brand communications, social and email work, influencer activity, and local press outreach.

THE WORK

Developed the content approach, produced more than 350 pieces of brand content, supported the owned audience through social and email, and built local visibility through influencer and PR efforts. That meant making useful creative repeatedly, not just producing one campaign.

WHAT WAS REPORTED

Reported year-over-year organic engagement increased 110%. The work also included more than 1,500 new followers over ten months and over 25 local press placements. These are awareness and audience results; they should not be mistaken for measured incremental taproom revenue.

+110%ORGANIC ENGAGEMENT / YOY
350+BRAND CONTENT PIECES
25+LOCAL PRESS PLACEMENTS

WHY IT MATTERS FOR BREW
Hospitality marketing has to fit real operations, tight calendars, and constant customer-facing demands. Creative earns attention, but a current Brew project would also define how to measure the business result.

BREWERY + TAPROOM MARKETING
03 / CONSUMER E-COMMERCEPRIOR CONSUMER BRAND ROLE

DON'T STOP
AT THE CLICK.

Conversion, retargeting, and retention across a consumer product portfolio.

THE BUSINESS CHALLENGE

A consumer e-commerce portfolio needed to turn more of its existing demand into orders while improving follow-up and product-launch execution.

THE WORK

Supported brand and e-commerce work including store optimization, retargeting and retention improvements, forecasting, and product launches. The focus extended from acquisition to what happened after visitors reached the store.

WHAT WAS REPORTED

Results from the prior role included an 18% improvement in e-commerce conversion rate over three months and a 32% increase in monthly sales associated with retargeting and retention improvements. The detailed experimental design and contribution of each tactic are not documented here.

+18%E-COMMERCE CONVERSION RATE / 3 MONTHS
+32%MONTHLY SALES / RETARGETING + RETENTION WORK

WHY IT MATTERS FOR BREW
A conversion problem often sits across the ad, landing page, product offer, and follow-up. Those pieces need to be evaluated together rather than separately.

CONSUMER PACKAGED GOODS FOOD + BEVERAGE BRANDS
WHAT THIS MEANS FOR YOUR BUSINESS

A GOOD FIRST PROJECT
DOESN'T NEED TO BE HUGE.

Tell us the business result you're trying to change. We'll look at what already exists, propose a focused scope and how we would measure it, then decide together whether it makes sense to do the work.

TELL US WHAT YOU'RE WORKING ON

An inquiry is a conversation, not a commitment to a project. We respond within one business day.