01
THE LAUNCH MOVED UNITS. DID IT BUILD REPEAT DEMAND?
First-week orders aren't a full launch story. Look at repeat purchasing, sell-through by SKU, which creative worked, and whether demand lasts after the initial push.
FOOD / BEVERAGE / RETAIL + E-COMMERCE
BUILD DEMAND. MOVE PRODUCT.
Shopify orders, Amazon performance, retailer sell-through, and launches that have to work beyond the first week. We help connect the campaigns to the commercial numbers.
Talk about your brand↗︎
WHERE GROWTH GETS MESSY
GOOD PRODUCTS STILL GET LOST BETWEEN THE SHELF, THE FEED + THE CART.
An Amazon order, a Shopify conversion, and a case shipped to a distributor are three different signals. Your media, product launches, retail partners, and reporting have to make sense together, even when every platform claims the sale.
02
YOU WON THE SHELF SPACE. NOW IT HAS TO EARN ITS KEEP.
More doors don't automatically mean faster turns. Prioritize the stores and markets with the biggest opportunity, then coordinate retailer support, sampling, creative, and local demand.
03
PLATFORM ROAS ISN'T YOUR P&L.
A platform may report profitable-looking sales while shipping, discounts, marketplace fees, and repeat-order economics tell a different story. We put the numbers in context before recommending more spend.
04
Amazon, Shopify, retail, and distributors all tell different stories.
Each system sees a different slice of the customer journey. The job is not to force them into one perfect number. It is to make the differences understandable enough to act on.
05
Creative gets produced faster than the team can learn from it.
More assets do not automatically create better marketing. We want a clear read on which messages, offers, formats, and audiences are actually earning the next test.
06
The weekly report takes longer to build than the decision takes to make.
If the team spends hours stitching together ad, e-commerce, retailer, and campaign data, the reporting process itself has become part of the problem.
WHAT WE HELP MOVE
Three places the commercial impact should show up: the order, the shelf, and the next launch.
01 / CUSTOMER ACQUISITION
GROW E-COMMERCE WITHOUT LOSING THE ECONOMICS
Test acquisition across paid search, social, landing pages, offers, and retention with a clear view of acquisition cost, conversion, and order value.
A lower cost per click doesn't help if the first order can't support the acquisition cost. We assess what can be measured, then prioritize the next test.
02 / RETAIL VELOCITY
HELP NEW DOORS TURN INTO REAL SELL-THROUGH
Getting into more stores is a milestone, not a sell-through strategy. We can concentrate local media, retailer landing paths, email, and launch content around priority doors where support is feasible.
The question is which SKUs and markets need more consumer pull, and what retailer-level sales or reorder data is actually available.
03 / PRODUCT LAUNCHES
MAKE THE NEXT LAUNCH TEACH YOU SOMETHING
New flavors, formats, seasonal packs, retailer listings, and market launches have different economics and timelines. The plan should reflect where the sale happens.
We plan creative tests and channel measurement before launch, then review orders, sell-through signals, and learning that can inform the next SKU or market.
HOW WE WORK
WHAT'S HOLDING SALES BACK?
Which acquisition channel deserves more budget? Why did the launch underperform after week one? Which retailer or market needs demand support? What happens between the ad, the product page, and the order?
We narrow the work to the question that changes a real decision, build the minimum useful campaign or measurement layer around it, and expand only when the evidence supports it.
EXPERIENCE BEHIND THE WORKSELECTED RESULTS FROM PRIOR ROLES
BRAND THINKING ON ONE SIDE. PERFORMANCE ON THE OTHER.
$5MPAID MEDIA MANAGED
+75%PAID SEARCH CONVERSIONS YOY
+18%E-COMMERCE CONVERSION RATE IN 3 MONTHS
+32%MONTHLY SALES FROM RETARGETING + RETENTION
These are selected results from prior agency and consumer e-commerce roles, not Brew Collective client results. The team also brings beverage brand-management, product-launch, and consumer goods experience.
SEE THE CONSUMER E-COMMERCE BREAKDOWNMEASUREMENT
ATTRIBUTED REVENUE IS USEFUL. BUSINESS CONTEXT IS BETTER.
Meta and Google report attributed conversions; Shopify records orders; Amazon and retailers each have their own reporting limits. We label those differences, use accessible sales and margin data where available, and help decide what deserves budget instead of forcing a false single number.
Why Meta revenue will never exactly match Shopify ↗︎WHAT A FIRST PROJECT COULD LOOK LIKE
FOCUSED ENOUGH TO START. COMMERCIAL ENOUGH TO MATTER.
01
ACQUISITION EFFICIENCY SPRINT
Review paid acquisition, conversion tracking, landing-page drop-off, and first-order economics. Leave with prioritized fixes and a clear test to run next.
02
RETAIL LAUNCH SUPPORT
Pick the priority retailer, geography, and SKUs; coordinate local awareness and the path to purchase. Evaluate sell-through or reorder signals where partners share them.
03
MARKETING DATA CLEANUP
Document how Shopify, paid media, Amazon, and retailer figures differ. Build a concise decision-ready view using only the data the team can actually access.
Working in beauty, personal care, pet products, or household goods? Explore Consumer Packaged Goods
RELEVANT THINKING
What we'd instrument before a consumer product launch.
↗︎Why Meta revenue will never exactly match Shopify.
↗︎TELL US WHAT NEEDS TO MOVE
WHICH PRODUCT OR CHANNEL NEEDS HELP?
Is customer acquisition getting expensive? Is a new retailer launch coming? Does the team disagree about what sales the ads drove? Tell us the part you'd like to improve.
We’ll take a look and get back to you within one business day. If we think we can help, we’ll suggest a practical first step.
Whether you're the founder or the person responsible for the media budget, bring the question you need answered. We'll propose a focused next step, not a generic package.